PreviouslyOn

"My passion lies with helping companies navigate transitions in the way that work gets done. I've worked on two major technology shifts: The introduction of digital imaging which transformed how organisations captured, managed and shared images and information, and then how employees were able to work on the move using iPhones/iPad/Apps and services. 

Now I’m using that experience in PreviouslyOn, a B2B marketing consultancy I founded for the AI era. 

Named after the helpful recap that opens every episode of a TV series, PreviouslyOn gives business leaders and teams a shared understanding of where AI is now, what it means for their organisation, and crucially, where to begin realigning their processes in order to thrive during the next wave of disruptive technology. 

PreviouslyOn helps organisations audit their workflows, identify where AI agents and tools can absorb the administrative weight and free their people to do what humans do best: exercise judgement, build relationships, tell compelling stories, and bring genuine empathy to both their internal teams and external clients.

I believe passionately that the future of work shouldn’t be a competition between humans and AI. Instead it's a collaboration built on complementary strengths."